Earlier this month there was a great and refreshingly candid interview from the Wall Street Journal (@WSJ) with former Procter & Gamble CEO A.G. Lafley that captured his thoughts on what companies get wrong (Link Here). The interview hit on so many of the topics that I have tried to capture over the last few months that I thought I would try to highlight a few:
Almost nine years ago I had reentered the retail business after a fourteen year hiatus. The company I joined was just beginning a zealous journey to focus on the customer. The entire organization was determined to be more “customer centric” in every decision they made. They had gone so far as to identify six demographic target profiles that they were going to cater to. The goal was to get intimately familiar with each of these customer segments so that we could offer them the “best” and most appropriate goods and services. Some of those goods and services were already available but we were not aware of which customers needed them or why. In other circumstances we needed to be more innovative and seek out or create new products or service offerings. As we sought to delight the customer, we assumed that they would reciprocate by buying more or at least more profitable goods and services.
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