Posts Tagged As Customers

The Failure of Ron Johnson and JCPenney: Changing a company versus building a company…

It seems like everyone is jumping on the Ron Johnson “failure” bandwagon the last few days.  Being that he was a fellow hometown kid from Minnesota and having earned his retail chops at Target Corp I had followed Johnson’s tenure at JCPenney pretty closely over the last 17 months.  When Johnson and his team launched their “Transformational Plans” for JCP back in January, 2012 I had watched the entire 93 minute presentation.  I thought the presentation was articulate and very well thought through.  Interestingly enough just last month I had overheard my wife commenting to a friend how she had stopped into one of the newly redesigned JCP stores and really liked it.  That was the first time that I had heard her praise JCPenney in at least 10 years.  Her friend had responded that she too had visited the store and really liked it.  Having spent most of the last decade in retail I am always a little leery of the “sample-of-one” but two suggests a possible trend.

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