This article is the first in my new series of Failure Forums published in Innovation Excellence. The series is focused on bringing the role of innovation failure to the forefront. It will intentionally bypass the innovation success stories to focus on the lessons learned from failures. It is never easy to disclose our professional failures but these brave innovation practitioners are doing exactly that so that others can learn from their experiences. This is the story of Jeff Stratman, a corporate innovator, and his journey to launch a new corporate venture called Orgango.
Last month consulting firm Accenture released a report (“Why Low-Risk Innovation Is Costly“) on the state of innovation at big companies from the U.S., U.K., and France. Their survey of 519 executives at large companies concluded that most were disappointed with the return on their innovation investment. Many of these companies cited that they were scaling back their disruptive innovation efforts and settling for more incremental innovation like product line extensions.
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