Over the last few years I have frequently helped friends and colleagues in their search to find new work opportunities. Every time I start our conversation by asking how they are building their personal brand. I know that it sounds a bit ridiculous but in the age of an abundance of job candidates, how are they going to stand out? How are they building their exposure to their professional network to improve the odds that they are found?
So everyone is talking about the importance of “transparency” in business these days – customer transparency, financial transparency, even radical transparency. Do you think you organization is open and transparent? Maybe your company uses social media to continually engage your constituents in every possible social media vehicle or maybe your CMO has been a little “overly transparent” when on more than one occasion he shared a corporate secret via his new blog. Sure you’ll talk about your wins, your new strategy, or your latest promotions but have you ever been transparent with your failures? Have you ever published an annual report that detailed your failed initiatives and the failures in your operations?
Even the mighty Apple misses the mark on occasion. John Paczkowski (@JohnPaczkowski) of the tech blog All Things Digital cited sources close to the situation as suggesting that Ping will be gone with the next major release of iTunes in the Fall. The plug is being pulled on the “test” after less than two years for Apple’s social “music” network when it debuted on September 1st, 2010. Instead Apple has stated that it will focus on partnerships with Twitter and Facebook to better integrate into their dominant social webs.
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