Yesterday Target Corporation announced that it was closing its 133 Canadian stores. This announcement comes less than two years after they launched their first Canadian stores in March 2013. According to Target CEO Brian Cornell the decision came down to the fact that it would take six more years before they would see a profit on their Target Canada subsidiary.
With so many people preaching advice on failure these days (Fail Early, Fail Fast, Fail Often) I thought it might be worth trying to clarify the difference between a failure and a mistake. So often the media loves to amplify the drama surrounding failures by highlighting all of the negative connotations. Words like nosedive, bomb, flop and collapse are frequent synonyms used for failing and each one tries to convey the severity of a failure that may or may not be appropriate. By working toward a common definition we may be able to short circuit the negative implications and fear that many people have with the word failure.
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