On Sunday morning three high school students were anxiously waiting for their science experiment to be lifted into orbit on board a SpaceX rocket that was scheduled to deliver supplies to the International Space Station (ISS). The students had been waiting for this day for eight months. Eight months ago the same students from North Charleston, South Carolina had watched as their experiment was launched on board an Antares rocket from Wallops Island, Virginia. Just a few seconds after liftoff the rocket had exploded knocking one of the students off of his feet and giving off a tremendous blast of heat. This time would be different. Surely lightning wouldn’t strike twice?
I have been following the story of Elon Musk for several years now. His attitude toward innovation, risk taking and the possibility of failure is what I consider to be an “example of good.” This attitude has earned him a handsome fortune (worth $12b as of 2014) and a top spot in my “must interview” list for my book. In my previous world of new business development, my team and I had followed Musk’s company Tesla Motors closely as we were working on opportunities in the electric vehicle industry. At the time Musk had just begun general production of the Tesla Roadster and while it had won an award from Time Magazine as one of the best inventions of 2006 it was far from certain that the company could survive.
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