When executives are allowed to hide their innovation failures the entire organization suffers. False expectations are set for the entire group of executives, innovation leaders see their careers scuttled, and every other employee fails to learn from the failure. Without clear organizational expectations of documenting, sharing, and learning from our failures we will continue to see them covered up. Left to our own devices we will naturally seek to avoid our failures and move into self-preservation mode. In my work helping organizations to build strong innovation processes this is a common issue but it can be resolved.
The king of conservative retail, Target Corp, just had a rare sighting… a failure? While Target might not be the most conservative retailer out there they certainly wouldn’t be considered a big risk taker. In fact, just two years ago Target announced they were taking the huge leap into “international” retailing. If you are keeping track that was a full 20 years after Wal-Mart opened its first international store, Mexico City, Mexico, in 1991! Well, we are still waiting for the Target Canada stores to open in March/April 2013 but Target’s recent partnership with Neiman Marcus has officially been deemed a failure. See Time’s recent article titled Epic Retail Fail: Where Did the Target + Neiman Marcus Collection Go Wrong?
Most business professionals who rise to the senior ranks of an organization do so because they are extremely driven and frequently very bright. And while personal drive and intelligence are what got them to this point in their career it is often times not sufficient to succeed at this level. One area that I have witnessed many leaders stumble is when their expectations don’t match the realities of their organization and their striving for excellence outpaces their team’s ability to delivery satisfactory.
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