Posts Tagged As Israel

Smart People Can Still Fail: The Story of Better Place & EV Battery Swapping

This weekend electric vehicle (EV) charging company Better Place announced that they are shuttering the company and liquidating their assets (WSJ Article).  Over the previous few years, Better Place had raised more than $850m in venture funding from well-known investors like Morgan Stanley, GE Capital, HSBC and VantagePoint Capital Partners.  Armed with lots of money and ambition, Better Place wanted to revolutionize the automobile industry by allowing EV customers to have a monthly subscription to their fuel plan just like they did to their mobile phone plan.

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