This weekend electric vehicle (EV) charging company Better Place announced that they are shuttering the company and liquidating their assets (WSJ Article). Over the previous few years, Better Place had raised more than $850m in venture funding from well-known investors like Morgan Stanley, GE Capital, HSBC and VantagePoint Capital Partners. Armed with lots of money and ambition, Better Place wanted to revolutionize the automobile industry by allowing EV customers to have a monthly subscription to their fuel plan just like they did to their mobile phone plan.
I have to admit that I’m pretty excited! My interview with MO.com was published yesterday on my work in launching my writing, blogging, and speaking business with MattHunt.co & FailureForums.com. In the interview I discuss my personal failure story and my subsequent interest in helping organizations understand the importance of planning for and learning from failure.
Remembering back to my years in the financial industry (Morgan Stanley 1997-2003) every business unit was always looking for the “multiplier” that can have a significant impact on their business. In the failed Mortgage Bond business it was the leverage multiplier – borrow huge sums of money to invest in mortgages with the goal of “super sizing” your returns. It the Private Equity business it was the pricing multiplier that you were seeking when you were able to roll smaller companies into one larger company by shedding redundancies (i.e. layoffs) and less pricing pressure from less competition. One of my other lessons on the importance of the multiplier came within my first few weeks of joining the Firm’s MBA New Hire Training Program. The teacher was one of the Firm’s legendary Global Markets Strategists, Barton Biggs.
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